- Perform in-depth analysis of commercial viability of the technology
- Determine relevant success factors
- Evaluate competitive offerings
- Analyze time to market details
- Answer the question, What problem does the product/service solve
- Who has this problem
- Who will pay for the solution
- How much will they pay
- What must necessary 3rd parties do to make the product/service viable
- Analyze what resources are necessary to bring this solution to market
- What is our customers business model, based on this technology
- Create basic Power Point presentation, 3 minute pitch, 30 second pitch
- Identify and evaluate key partner candidates
- Develop partner engagement strategy
- Identify key persons at partner companies
- Create and communicate compelling reasons why partners must join us
- Negotiate and close win-win agreements with partners
- Market the IP as license or sale to major technology company - others
- Commercialize the finished product directly to end customer
- Maintain continuous contact with key personnel
- Transition to new persons and reorganizations occur
- Become a long-term trusted partner
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